Localization is the art of adapting a product linguistically and culturally for international users. Although the industry has been around since the 1980s, it has become increasingly important over the past few years as more and more users are getting online and the vast majority of these users are non-English speakers.

Localization Essentials will take you through the linguistic, cultural and technical aspects of launching a product globally. Whether you’re a developer, product owner, localization professional or translation student, this is where you’ll learn the basics of Localization – directly from the experts at Google.

What you’ll learn

• The history of localization broadly and at Google

• What localization looks like in practice

• How professionals approach the localization of different content types from online help documents, to the actual user interface of an app or software

• Steps involved in localization project preparation, execution, testing and launch

• Types of tools involved at every stage of the localization process and how they work together.

But before we jump to the course, here’s a quick update and recent articles:

• The Job Board now includes job opportunities for people in India! 🇮🇳😍

• We have created a Bookshelf, to quickly reference our recommended reads 🤓

• How to get user feedback 🗣